Founding price for the first 50 coaches

Don’t leave WhatsApp.
Organise it.

A desk dashboard on the WhatsApp number you already use. Plans, check-ins and form videos in one place. Your clients install nothing.

£15 a month, VAT included·Up to 30 clients·Clients pay nothing

Demo with fictional clients. The phone is an illustration of the WhatsApp Business app.

Every coaching app wants you to leave WhatsApp.

Don’t.

Your clients already reply to you on WhatsApp. Another app just gives them one more login to forget. Here is what clients say about the apps their coaches make them use.

★★★★★
I only use it because of my coach.
Client review of another coaching app · App Store UK · 2024
★★★★★
client dissatisfaction with the app contributed to me losing clients
Coach review of another coaching app · Trustpilot · 2026
★★★★★
I have to send them 4 times before it works
Client review of another coaching app · Google Play · 2025
★★★★★
I end up sending screenshots of the routine to my trainer
Client review of another coaching app · Google Play · 2026
★★★★★
I reset my password several times
Client review of another coaching app · App Store · 2026

Real public reviews of other coaching apps, not of Fittenger.

WhatsApp coaching, organised

Your clients see nothing new. You see everything.

01

Same number. Two screens.

Fittenger connects to the WhatsApp number you use today, through Meta’s Coexistence feature. Reply from your phone or from your desk. Both stay in sync.

  • No new number for your clients to save
  • Your phone keeps working, in the free WhatsApp Business app
  • On normal WhatsApp? Move the same number to the Business app first. Your chats come with it.
Your phone
Your desk
02

No app. Nothing to quit.

Plans, demo videos and check-ins go out as normal WhatsApp messages. Your clients reply in the chat they already have. There is no client app to download, crash or forget.

Session A · Lower

Back squat4×6 · 80 kg
Romanian deadlift3×8 · 70 kg
Split squat3×10 / leg
💪 Session A · Lower 1. Back squat 4×6 @ 80 kg 2. Romanian deadlift 3×8 @ 70 kg 3. Split squat 3×10 each leg Reply with your top set when done09:00 · scheduled
Download our app
Create a login
Reset your password. Again.
Fill in the log fields
Reply to their coach on WhatsApp
03

Every chat, on the record.

Replies land in a desk inbox, with each client’s plan, last check-in and videos to review beside the thread. The record stays with the chat. The desk just makes it easy to use.

  • Unread counts, video flags and the 24-hour window on every thread
  • Link a form video to the exercise, mark it reviewed, reply with a drill
  • Keyboard shortcuts for fast triage
The Fittenger inbox: a client thread with a form video, and the client's plan and last check-in in a side panel
04

Check-in text becomes a progress chart.

Clients send weight, sleep and top sets as plain text, like now. Fittenger reads the numbers. You confirm or correct each value, and the chart updates.

  • Weekly check-ins, sent in each client’s time zone
  • You stay in control: nothing reaches a chart until you confirm it
  • No bot ever talks to your clients
Morning! 81.6 kg, slept 7.5 h. Hit 85 kg for 5 on squats 🔥07:42
Weight 81.6 kg Sleep 7.5 h Squat 85 kg × 5
Body weight · 8 weeks84.2 kg −2.6
05

Find what you said three weeks ago. Now.

One search box across every chat: messages, videos, sessions, drills and clients. Filter by client, type, date and tag. No more scrolling back through two months of chat.

Everything else, on your desk

The desk tools WhatsApp never had.

Plans that send themselves

Build weeks, sessions and exercises with sets, reps, load and rest. Send a session now, schedule it, or send the whole week.

Video replies, in context

A client’s form video links to the session and the exercise. Review it, mark it seen, and reply with a drill.

Drill library

Upload your own demos once. Tag them by pattern, equipment and level. Send one in a single step.

Check-ins on schedule

Weekly check-ins go out in each client’s time zone. Group sends replace WhatsApp broadcast lists.

Bring your spreadsheet

Import clients and past check-ins from Google Sheets or an Excel CSV, with undo.

Private by design

Message bodies are encrypted at rest. Sign in with a magic link or a passkey. Each client can get a full data export.

15 seconds each

See it in motion.

Use the arrows or swipe. Tap a video to watch it full size, with sound. Demo with fictional clients; review quotes are from other coaching apps.

WhatsApp worked for your first 10 clients.

Then the chats pile up, the spreadsheet falls behind, and check-ins live in your head. Fittenger is built for the next 10, 20, 30.

One flat price

No per-client steps. No add-ons.

Founding price · first 50 coaches

Founding coach

£10a month

or £100 a year. Locked for as long as you stay subscribed.

  • Everything in Fittenger, up to 30 active clients
  • Your price never goes up while you stay
  • 30-day guarantee: a full refund within 30 days, or if your number does not connect
Claim a founding place
Standard

Every coach after that

£15a month

or £150 a year, two months free. VAT included. Flat up to 30 active clients.

  • Inbox, plans, drills, tracking and search
  • Your clients pay nothing and install nothing
  • No per-client steps, no add-ons
  • Cancel in one click. No survey, no retention offer.
  • The same 30-day guarantee
Join the waitlist
Why a waitlist?Meta lets us connect a limited number of new WhatsApp numbers each week. We let coaches in by queue order, and email you when it is your turn.
Hold your placeA £15 deposit moves you ahead in the queue. It comes off your first bill, and we refund it in full if you change your mind before setup.
Meta’s message chargesMeta bills you direct for some template messages sent outside the 24-hour window. That is usually a few pounds a month.
Three steps

From your phone to your desk in an afternoon.

1

Claim your place

Join the waitlist with your email. The first 50 coaches lock the founding price. On normal WhatsApp? Move your number to the free Business app while you wait.

2

Connect your number

When it is your turn, open Meta’s connect window and tap Connect in your WhatsApp Business app. It takes about 30 minutes.

3

Coach from your desk

Your clients keep chatting as normal. You get the inbox, plans, charts and search.

Questions

Plain answers.

Do my clients need to download anything?

No. Your clients message the same WhatsApp number they already have saved. Plans, demo videos and check-ins reach them as normal WhatsApp messages.

I use normal WhatsApp, not WhatsApp Business. Does it work?

Yes. Keep your number. First move it from WhatsApp to the free WhatsApp Business app from Meta. The app offers this when you first open it. Your number, chats and contacts come with it, and your clients see no change.

Use the Business app for about a week, then connect it to Fittenger. Meta can refuse a number with no recent activity in the Business app.

Fittenger does not link to the normal WhatsApp app. That needs unofficial software, and Meta bans numbers that use it.

Can I still use WhatsApp on my phone?

Yes. Fittenger uses Meta’s Coexistence feature. You keep the WhatsApp Business app on your phone, and you can reply from the phone or from the desk. Both stay in sync.

What do I need to connect?

Your coaching number in the WhatsApp Business app (version 2.24.17 or later), with about a week of normal use. It can be your personal number, after you move it to the Business app. You also need a Facebook login for Meta’s connect window, a card for Meta’s message charges, a computer and about 30 minutes.

What comes across when I connect?

Your last six months of one-to-one chats and your contacts. Photos and videos come across from the last 14 days only, so save older videos you need first. Group chats do not come across.

What does Meta charge?

Meta bills you direct for some template messages, such as a check-in sent outside the 24-hour window. For most coaches that is a few pounds a month. Fittenger shows the 24-hour window on every thread, so you always know.

Who can see my clients’ data?

You. The people who run the service cannot see your clients, messages, plans or videos. Message bodies are encrypted at rest, and each client can get a full data export. You stay the controller of your clients’ data, under a data processing agreement.

Is there an AI coach?

No. Fittenger reads numbers such as weight and sleep from check-in messages, and you confirm each value. No bot talks to your clients. You do the coaching.

I track clients in a spreadsheet. Can I bring it?

Yes. Import clients and past check-ins from Google Sheets or an Excel CSV. You can undo an import.

Is there a free trial?

No. You get a 30-day guarantee instead. If your number does not connect, or you ask within 30 days of your first payment, we refund you in full.

Meta lets us connect only a few new numbers each week, so each place goes to a coach who wants it.

How do I cancel?

One click in your billing page. No survey and no retention offer. The founding price stays locked while your subscription exists, and ends when it ends.

Who is Fittenger for?

Solo online coaches with about 3 to 30 clients who already coach on WhatsApp. It suits nutrition, hybrid and lifestyle coaches best, especially when clients do not log sets in an app.

FITTENGER

Coach them where they already chat.

Claim a founding place

£10 a month for the first 50 coaches. Then £15. Clients pay nothing.

WhatsApp coaching, organised.£10/month founding price
Claim a place